Shong Heng Home Center Sdn Bhd is the new set up in view of the market changes where our parents company is Shong Heng Paints & Hardware (Seremban) Sdn Bhd which was established since 1972. It’s begun from a very small local hardware store in Rahang, Shong Heng has grown into a chain of 5 stores in Malaysia, where we are moving to a ‘Home Center’ concept. To achieve our vision and mission, we build and improve the current business models from having a traditional hardware store to a bungalow self-designed.
We opened the Seremban 2 outlet with name “Shong Heng Home Center Sdn Bhd” in year 2008 1st January. In year 2016, we established our 8000ft2 out in Rinching, Semenyih to online business in all Malaysia marketplaces. Online to Offline (O2O) and vice versa are our corporate strengths to sustain our business as one of the leading retail home improvement store at Seremban & extend to Semenyih at Klang Valley. In year 2017, we opened our first premier paint shop at Mytown shopping mall next to Ikea Cheras.
We have a strong retail team that consist of retail outlet branch supervisors & sales executive, professional home improvement technical consultants, interior designer’s, color consultant’s & professional installer’s that ranges from Kitchen & Bath, Paints, Building Materials, Water Proofing, Tiles, Kitchen Cabinet etc product segment sourcing team, warehouse team, online team, Interior Design & Home Service team + supporting groups administrative, financial, cashiers etc. We continue to extend our strengths from brick & mortar to owned online platforms, Melur.online which aims to be the leading home improvement online street in Malaysia.
In year 2021, we formed an online team LIVE that perform “Live” at online platform such as Facebook, Shopee, and Tiktok for home improvement products and services. This is to highlight that we have re-branded our company new logo and new tagline which is “ Your Ultimate Premier Home Improvement Solutions ” and “ We Serve To Make It Different & Inspired ”. There are always combination of great venue or marketplace (O2O) and premium quality at home improvement products and services + professional and technical people to serve and inspired our customers better! We are launching our Buy It Yourself B.I.Y. Program at Q4’2021 to home owners/renovators for solving all their renovation related problems such as difficult to identify genuine products, products are too complex, contractors who mark up material cost, inexperienced new home-owners, dealers pushing sales and lack of good after-sale support.
In a nutshell, we are proud of what we are planning, doing & executing on daily basis in a humble way! We are running our home grown business with HEART!